After 25 years of an impressive career in the business world, Liana Kathreptidou founded her own brand in 2012, offering a collection of handmade bags made from wool, fabric, and leather, as well as handmade sandals and knitted garments. With a specialized team contributing to the brand's success, LULU is known for the exceptional quality of its products, using natural and authentic materials and continuously evolving its collections, offering women unique and essential daily accessories that enhance their individuality.